Adobe Premiere Pro

New Version of Adobe Video Software Adds Powerful Pro Editing Tools and Optimized Performance for Pentium-based Systems Running Windows XPSAN JOSE, Calif. — July 7, 2003 (NASDAQ: ADBE) — Adobe Systems Incorporated today announced Adobe® Premiere® Pro, the most significant upgrade to the award-winning video editing software since its introduction in 1991. Adobe Premiere Pro has been redesigned with powerful, productivity enhancing features and advanced professional tools including sophisticated color correction, powerful new audio controls and multiple, nested timelines. Optimized for multiple processors and hyper-threading, Adobe Premiere Pro also takes advantage of the speed delivered by the latest generation of Intel Pentium®-based systems running Windows® XP to provide a render-free editing experience.

Available as a standalone product, Adobe Premiere Pro also is a key component of the expanded Adobe Video Collection, also announced today. 

"Premiere Pro sets a new standard for editing digital video on the PC and has been redesigned from the ground up to address the needs of video professionals who work under tight deadlines with even tighter budgets," said Bryan Lamkin, senior vice president of Digital Imaging and Video Products at Adobe. "Premiere Pro allows our customers to deliver beautiful video projects and is architected to take advantage of new hardware and media-layer advances, as DV innovation continues apace on the PC platform."

With advancements in virtually every area of the product workflow, Adobe Premiere Pro allows professionals to render less and edit more. Premiere editors can customize keyboard shortcuts and workspaces, creating a familiar work environment. Professional features, such as 3-point color correction, YUV video processing, and a powerful audio mixer with 5.1 surround sound mixing and AC3 export, round out the enhancements.

"Everything in Adobe Premiere Pro is geared toward the video professional," said Anthony Manupelli, producer at WGBH, a nationally-recognized public television station located in Boston. "From the improved motion path tool that operates by clicking and dragging, to the greatly enhanced media management, and the title tool with an amazing array of Adobe fonts and templates, Premiere Pro gives professionals everything needed to edit broadcast-quality material."

Integrating extensive hardware support and resolution independence, Adobe Premiere Pro supports high-definition (HD) and standard definition (SD) footage. Users can import and export a wide variety of video and audio formats including MPEG2, AVI, WAV and AIFF files. In addition, Adobe Premiere Pro files can be exported in AAF (Advanced Authoring Format), an industry open interchange format, for finishing work in other professional products.

As part of Adobe's award-winning Digital Video product family, Adobe Premiere Pro provides unmatched integration with the products featured in the Adobe Video Collection, including Adobe Audition™, Adobe Encore™ DVD, Adobe Photoshop® and After Effects® software. Adobe Premiere Pro and After Effects 6.0 work together to share data, making it easier than ever to work between the two applications. Users can export Adobe Premiere Pro projects as MPEG2 or AVI files with chapter markers, which will be converted into chapter points by Adobe Encore DVD. Photoshop users can also benefit by importing layered PSD files into Adobe Premiere Pro as flattened clips, or as timelines with each layer on a separate track. These integrated features help to create a flexible workflow, saving production time and increasing efficiency.

Pricing and Availability

Adobe Premiere Pro for Windows XP is expected to ship in the U.S. and Canada by the end of August 2003. Adobe Premiere Pro will be available for an estimated street price of US$699. Registered users of any previous version of Adobe Premiere can upgrade to Adobe Premiere Pro for an estimated street price of US$199. The product will be available through Adobe's licensing and education programs.  Features Overview 

Top ten new features

1. Real-time editing
   Take advantage of a new, real-time editing experience that provides immediate feedback and enables you to edit with amazing speed.
2. Multiple, nestable timelines
   Take advantage of multiple, nestable timelines to experiment more freely and manage complex projects more efficiently.
3. Advanced color correction
   Use color correction tools to adjust hue, saturation, and lightness for highlights, midtones, and shadows; replace a color throughout a clip with a single selection; and more.
4. Enhanced audio editing
   Produce richer, more vibrant audio using sample-level editing, VST filters, track-based effects, and 5.1 surround sound.
5. Customizable keyboard shortcuts
   Customize keyboard shortcuts to fit your editing style. Use default presets, leverage industry-standard shortcuts, or create your own. Export custom sets to share with colleagues.
6. Keyframable effect parameters
   Set different keyframes for individual parameters of the effects you apply with the revamped Effect Controls palette, which looks and works like the one in Adobe After Effects® software.
7. Real-time motion paths
   Create more fluid and precise motion paths with keyframable parameters and built-in, subpixel positioning.
8. Support for Adobe Photoshop layers
   Import layered Photoshop® files as a single flattened file or import the files as a sequence with each layer arranged on a separate video track.
9. Support for leading video media
   Produce video and audio content for the leading delivery media: broadcast formats, DV, DVD, CD, VCD, SVCD, and the Web. Output AAF files for sharing with other professional editing systems.
10. Standard definition/high definition support
    Import, edit, and deliver HD or SD productions using certified OEM hardware with Adobe Premiere Pro. Encode HD Windows Media™ 9 Series content using